Optimize
Adding a creative personal touch to a gift shows the recipient you took time, effort and thought to make the gift special. The best part? Most times optimizing a gift is a no or low cost thing to do. So how do you optimize a gift? Here are some examples:
Gift: iPod for a birthday
Optimize: With laser engraved inscription or pre-load the ipod with music and movies you know the recipient will love and appreciate.
Gift: A
picture frame
Optimize: Make a print of a picture you know they'll love or will have special meaning and place it in the frame.
Gift: A
book on baseball for Father's Day (or cooking for Mother's Day)
Optimize: A dated, hand-written note like "6/19/11 Thanks for always having time to play catch with me Dad! Happy Father's Day" inside the book's cover is gift optimizing at its heartfelt best.