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San Francisco, Calif. (December 7, 2009), the world's leading social platform for group gift giving, announces a strategic partnership with, the #1 gift recommendation and advice site. will offer their comprehensive gift recommendations on

Organizing a Secret Santa gift exchange can be overwhelming, not to mention it makes getting something you actually want unlikely, until now. This holiday season's editorial expertise and hand-picked gift ideas can be accessed directly from Elfster gift exchange participants can easily add's gift ideas to their Elfster wish lists & share them with other Elfster users. Together and put an end to awkward gift exchanges and make it easier than ever for groups to give creative and meaningful gifts. This partnership combines the power of two of the largest gift-giving communities online.

Elfster estimates that 1 million people will participate in gift exchanges via their service this holiday season. Elfster brings the whole Secret Santa operation online by letting participants connect quickly and easily via a dedicated sign-up link, e-mailing list, or Facebook account. is a free online service and community that gives gift exchanges a Web 2.0 upgrade and offers an easy-to-use online portal; from mailing and management tools to wish lists and shopping guides, Elfster takes care of the legwork to make gift-exchanges fast, fun, and rewarding.'s experts, the Gift Gurus, search the web all day, every day in search of the most popular and unique gifts for any recipient interest and occasion so that you don't have to. They do the work, you take the credit! They also produce helpful editorial content such as Gift Wrapping 101 and the Toy Safety Checklist to help make every one better gift givers. is happy to be sharing its expertise with the Elfster community.


Elfster is the premier online service for group gift exchanges of all kinds, with easy-to-use tools and guides that make gift-giving easy, fast, and fun. With quick sign-up, customizable settings, built-in shopping tools and an automated organization system, Elfster makes it easier than ever for communities to connect, communicate, and celebrate the spirit of giving.

About, an operating business of IAC (NASDAQ: IACI), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. combines editorial sourcing with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. received "official honoree" distinction for the 13th Annual WEBBY AWARDS, the leading international honor for the Web.

Media Contact for Amy Cunha, Big Picture PR or 415.362.2085
Media Contact for Dana Schultze, or 212.293.4705