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Press Releases launches new features to make holiday gift giving even easier
personality profiler, gift guru top picks and gift guides enhance holiday gift shopping experience

November 18, 2006., the premier online gifting resource, recently launched three innovative tools to make finding the perfect present for anyone on your list even easier. The introduction of the Personality Profiler, "Gift Guru" Top Picks and Gift Guides further showcases's unique "high tech, high touch" combination of editorial sourcing and gift-finding tools and further establishes the site as the ultimate online gifting destination.

In time for the 2006 holiday season, introduces the following services:

Personality Profiler's Personality Profiler offers shoppers an easy and interactive way to search for gifts based on the recipient's tastes, interests and lifestyle. By taking a simple, image-driven quiz, reveals the personality that most closely resembles the recipient's personality type and suggests handpicked gifts, across a range of interests,that are likley to appeal to them. With more than 40 possibilities ranging from Urban Sophisticate to Adventurer and from Metro Man to Guy's Guy,'s personalities span all ages, offering users a fun and effective way to find great gifts for everyone on their lists.

"Gift Guru" Top Picks's internal team of gifting experts – the "Gift Gurus" – are always looking for the newest, hottest and most unique products on the Web, ensuring the site consistently suggests a premier selection of gift ideas, matched to types of people and occasions. Now, provides more of the Gurus' advice to shoppers with "Gift Guru Top Picks." Within gift searches, the Gift Gurus' favorite gifts are marked, and feature brief editorial commentaries which explain why each particular idea is hand-picked as a top choice.

Gift Guides
To complement the Top Ten Gift Lists and Gift Guru Top Picks, has launched Gift Guides authored by the "Gift Gurus". These articles provide advice, gift ideas and and gifting etiquette to further guide users in finding perfect presents. Guides for finding the hottest holiday gadgets, holiday hostess gifts, pet gifts and business gifts are just a sample of what is available on the site.

About is a premier gift shopping hub, offering consumers a suite of interactive, personalized services that enable them to be better, more organized gift givers. combines editorial sourcing with its proprietary personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

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