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gifts.com names trend expert jane buckingham editor-in-chief
#1 gift recommendation and advice site enlists leading author and researcher to help shoppers "gift it right"
New York, NY – October 28, 2008. Gifts.com, the #1 gift recommendation and advice site, announces the appointment of Jane Buckingham as the site's Editor-in-Chief. Buckingham, author of The Modern Girl's Guide book and television series, and a regular contributor to Good Morning America, Cosmopolitan and the New York Times Syndicate, has spent more than a decade analyzing consumer trends to discover exactly what people want and why.
Buckingham's experience in marketing consulting, trend forecasting and market research will prove invaluable as she joins Gifts.com's merchandising experts (known as the Gift Gurus) to help busy holiday shoppers Gift it Right.
"I'm thrilled to join the Gifts.com editorial team," said Buckingham. "In the current economic environment, it's more important than ever to find the right gift at the right price. Gifts.com's gift experts help shoppers 'gift it right' and I'm glad to join their team of Gift Gurus."
"Jane brings a wealth of experience to our service," said Gifts.com CEO Jason Rapp. "She's not only an authority on consumer retail trends, but as proven with her Modern Girls Guide books and television series, she's a great communicator. Gift shoppers will benefit tremendously from her expertise."
In addition to the appointment of Jane Buckingham, Gifts.com has several additional exciting features to aid in the online holiday shopping experience.
Gifts.com, an operating business of IAC (NASDAQ: IACI), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com combines the advice of top gift experts with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. Gifts.com received "official honoree" distinction for the 12th Annual WEBBY AWARDS, the leading international honor for the Web.
About Jane Buckingham
Jane Buckingham is president of The Intelligence Group, the country's leading research and trend forecasting company. Building upon quantitative and qualitative analysis, the company provides marketing consulting, trend forecasting and market research to determine today's concerns and tomorrow's trends. Add modern girls guide copy.
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