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gifts.com names trend expert jane buckingham editor-in-chief
#1 gift recommendation and advice site enlists leading author and researcher to help shoppers "gift it right"

New York, NY – October 28, 2008. Gifts.com, the #1 gift recommendation and advice site, announces the appointment of Jane Buckingham as the site's Editor-in-Chief. Buckingham, author of The Modern Girl's Guide book and television series, and a regular contributor to Good Morning America, Cosmopolitan and the New York Times Syndicate, has spent more than a decade analyzing consumer trends to discover exactly what people want and why.

Buckingham's experience in marketing consulting, trend forecasting and market research will prove invaluable as she joins Gifts.com's merchandising experts (known as the Gift Gurus) to help busy holiday shoppers Gift it Right.

"I'm thrilled to join the Gifts.com editorial team," said Buckingham. "In the current economic environment, it's more important than ever to find the right gift at the right price. Gifts.com's gift experts help shoppers 'gift it right' and I'm glad to join their team of Gift Gurus."

"Jane brings a wealth of experience to our service," said Gifts.com CEO Jason Rapp. "She's not only an authority on consumer retail trends, but as proven with her Modern Girls Guide books and television series, she's a great communicator. Gift shoppers will benefit tremendously from her expertise."

In addition to the appointment of Jane Buckingham, Gifts.com has several additional exciting features to aid in the online holiday shopping experience.

  • The Gifts.com Gift Card has streamlined the online gift giving process by partnering with AmericanGreetings.com, one of the largest e-greetings providers. Visitors may now send an instant Gifts.com gift card with their e-greeting, redeemable at more than 100 participating retailers, restaurants and theaters such as Nike, Gap, The Cheesecake Factory, and Ticketmaster.
  • Gifts.com Personality Profiler, created by the Gift Gurus, a team of expert merchandisers, takes the guesswork out of gifting by asking gift givers a few simple questions to determine their recipient's personality type and providing hundreds of great gift ideas to match.
  • Gifts.com Wish List allows shoppers to browse the site for great gift ideas from more than 200 stores on the web, select the gifts they like, and share the list with friends and family via email.
  • Price Sort gives shoppers the power to refine their gift search according to their budget while still discovering fun and unique gift ideas hand picked by the Gift Gurus.

For more information as well as great gift ideas visit:
www.gifts.com
www.gifts.com/christmas
www.giftcards.gifts.com

About Gifts.com

Gifts.com, an operating business of IAC (NASDAQ: IACI), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com combines the advice of top gift experts with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. Gifts.com received "official honoree" distinction for the 12th Annual WEBBY AWARDS, the leading international honor for the Web.

About Jane Buckingham

Jane Buckingham is president of The Intelligence Group, the country's leading research and trend forecasting company. Building upon quantitative and qualitative analysis, the company provides marketing consulting, trend forecasting and market research to determine today's concerns and tomorrow's trends. Add modern girls guide copy.

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