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gifts.com survey – consumers still see merry in christmas
#1 gift recommendation site survey reveals a surprisingly optimistic america this holiday season
NEW YORK, NY – November 20, 2008. Despite the current economic woes, Americans appear to be optimistic about the holidays according to the 2008 Gifts.com Survey on Holiday Shopping conducted by Zogby International. Gifts.com, the #1 gift recommendation and advice site, found that even with stock prices falling, 401k(s) disappearing and a general financial uneasiness, a majority (53%) of people don't plan on skimping when it comes to the Holidays.
"The results of our survey, while somewhat surprising given the economic climate, give us confidence in this Holiday season," said Gifts.com CEO Jason Rapp. "Although many Americans are working more and making less, when it comes to the Holidays, people still want to give their friends and family gifts they will love and remember."
In response to this year's unprecedented economic state, Gifts.com polled the nation to find out what, and how, Americans plan to gift this Holiday season.
Showcasing the true power of online gift buying, over 80% of Americans say they shop for Christmas gifts online. 57% of those who will shop online are likely to do so while at work! 47% of those respondents said the reason they shop online during the Holidays is for the convenience of being able to do their shopping 24 hours/day, 7 days a week. Despite the early sales and deals this year, a majority (55%) of respondents still plan to do their shopping in December. In addition, 11% plan to do their shopping on either "Black Friday/Cyber Monday" or Christmas Eve.
Overall, America won't let the economic ruin ruin the Holidays. Some key findings are:
To respond to the issues raised by the results of this study, Gifts.com offers a number of unique features to help consumers Gift it Right during this historic Holiday season.
About the Gifts.com survey
The survey was commissioned by Gifts.com and conducted online across the United States by Zogby International between November 5th and November 6th, 2008. The survey polled a sample of 3,472 adults and has a margin of error for the entire sample of plus or minus 1.7 percentage points. Margins of error are higher in sub-groups and slight weights were added to region, party, age, race, religion, gender, education to more accurately reflect the population.
Gifts.com, an operating business of IAC (NASDAQ: IACI), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com combines the advice of top gift experts with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. Gifts.com received "official honoree" distinction for the 12th Annual WEBBY AWARDS, the leading international honor for the Web.
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