Viva the scent of couture. Combining delicious wild berries with creamy vanilla and bright jasmine, Viva La Juicy is playful and alluring. Inspired by the blushing aura of first love, Viva La Juicy La Fleur is a breathtaking fragrance that embodies modern femininity. Strong yet vulnerable, sultry and soft, La Fleur is multifaceted and alluring. Playful. Uplifting. Dreamy.